Maryland banned using your personal data to secretly charge you more for groceries than someone else — a first in the U.S.
Under the Protection from Predatory Pricing Act, Maryland will become the first U.S. state to outlaw this practice in the grocery sector. The law:
Prohibits
- Using personal or surveillance data to set individualized grocery prices
- Charging different people different prices for the same grocery item based on who they are
- Real‑time price changes driven by consumer profiling
Requires
- Grocery prices generally remain fixed for at least one business day, limiting sudden price spikes from digital tag
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